Mr. Robbins is also credited with initiating the Life Coaching industry over three decades ago. His bestselling books Unlimited Power and Unleash The Giant Within introduced a philosophy of personal action that combined individual responsibility, emotional resourcefulness, and strategic intelligence based on recent breakthroughs in linguistics, strategic studies, neuroscience and peak performance. Robbins’ unique experience of working with millions of people live and in person led him to develop a series of principles and tools called Human Needs Psychology. It is in applying these principles one-on-one that he is able to lead people to extraordinary results, even in the face of dire challenges.
Robbins’ one-on-one intervention work with individuals from all walks of life, whether onstage at seminars or in his private consultations, formed the template for modern one-on-one coaching practices. Robbins’ audio recordings of these concepts, strategies, and exercises led to producing the #1-selling audio coaching system of all time, which has transformed many millions of lives. Since 2002, Anthony Robbins has partnered with renown teacher Cloe Madanes to form the Robbins-Madanes Center for Strategic Intervention, which is dedicated innovating cutting-edge strategic solutions to the most pervasive and difficult problems.